Behind the Scenes

Danish Graduates can Grow Start-ups! – But can they start one?


We've recently helped some skilled students with input to a masters level university project and we thought that might be interesting to share.

The project was named: Danish Graduates can Grow Start-ups! – But can they start one?

Abstract from the report:

Entrepreneurship is widely recognised as an important part of stimulating economic growth, and following the economic downturn, which is pushing graduates into unemployment, high-growth entrepreneurs are highly sought after. Therefore, this project will seek to answer the problem formulation; HOW CAN DANISH GRADUATES SUCCESSFULLY GROW THEIR START-UP COMPANIES?
Based on seven interviews with graduates, who have all started their own company, and a critical examination of theoretical literature, four themes were identified: entrepreneurship, organisational life cycle, marketing, and networking. The analysis uncovered that graduates can use entrepreneurial spirit, marketing, and networking in growing the start-up company, and need to overcome different challenges depending on the organisational life cycle stage. Moreover, the discussion highlights how the educational system trains graduates to follow a specific mindset, which inhibits the entrepreneurial process. The project concludes that the graduates’ qualifications to grow a start-up company increases, as the company progresses.

The study critically examined seven start-up companies founded by Danish graduates, and their ability to grow a start-up, including EMP Group/

Foremost, the conclusions were that, yes, they can of course start great companies and they are no different from other types of start-up founders.

It's important to focus on the following things to become a successful entrepreneur and grow a company accordingly:

  • The ability to perceive change as an opportunity rather than a risk, as well as a high tolerance of risk and uncertainties
  • Having high work ethics is a precondition for success, seeing that long hours are required
  • The ability to bounce back and surpass adversity
  • A positive underlying motivation
  • The ability to discover and exploit opportunities, as well as an enthusiasm about creating something new

Personal abilities and motivational drive is of the utmost importance for charging a company towards success.


The whole project can be found through this link:

It's an interesting read, we recommend a download, and we're always happy to help students with good projects.

Congratulations to Agnieszka, Kirsten and Jasmine with their good grade!

Written by

My name is Dennis Kayser and I’m CEO and co-founder of Forecast. I enjoy helping our customers succeed by building great and innovative software that supports teams in their daily work.

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