The interconnectivity throughout the platform has helped everyone fall in love with how the platform is cut.
There are so many doors Forecast opens and so much flexibility. The more we work with the platform, the more we fall in love with how it's cut.
To Strømlin, the overview of the entire organization is critical. But "not just the overview from a management perspective, where we need to see the economy, but also from the project manager's perspective and the supporting functions." Here the flexibility in Forecast has been giving them opportunities they didn't know they needed.
Leveraging workflow automation
Workflow automation in Forecast has been the best way to keep developers focused, increase overall productivity, and contribute to the culture of accountability in Strømlin. At the same time, it has given management a better high-level picture of how projects are progressing.
According to Peter, "Working in an agency very often entails changes and new things to focus on. Which can end up in a lot non-billable time that could have been spent better on billable tasks." For an agency, every billable hour is important, and the possibility to automate the workflow is very beneficial. The customizable Kanban view in Forecast and Timesheets, according to Peter, let him control the economy and time and also nudge people to get things done when they're booked.
Additionally, what Forecast has brought to Strømlin, is "collaborative transparency and visibility, the key to developing trust and better vendor-client relationships." Forecast allows them to invite clients to the system to approve tasks. A small but efficient task ownership feature, developed in close co-creation with Strømlin, keeps all the task assignees aware of who's working on a task at the moment. File sharing, comment section, and notifications make it easier to share experience between team members and be in the know.
As a substantial part of Strømlin's decision to buy Forecast was driven by their interest in error-proof processes, the company has been enjoying Forecast's AI algorithms, spread across the platform. Specifically, AI-powered estimations help the team to predict how many hours exactly a task will take for a developer to finish, at the same time bringing new meaning to workflow automation as a concept.
We benefit from a more accurate planning approach. Forecast helps us build up a faster way to delivery by reducing human error and creating visibility into the work process. In total, the platform makes it possible to standardize many processes, which, in the end, creates more efficient workflows
Connecting disparate systems
Working closely together with their Danish sister agency 1508, Strømlin syncs Forecast with TimeLog, Gitlab, Google Drive, and Calendar. Being able to connect several systems and streamline the tool stack supports the vision of automating workflows and establishing the error-proof process.
The problem with any type of agency, is that everyone has a preference for different kinds of tools, and figuring out what to use can be complicated. The positive thing about Forecast is that it integrates with many platforms we as a digital agency prefer to keep.
Because Forecast offers more than just workflow automation, Peter remarks that "Strømlin is aspiring to make it the center of the ecosystem and can see great benefits from the integrations with e-conomic and their CRM system." Here, the automation of the administrative tasks around financial reporting is especially interesting for Peter. He can see the time-saving element and possibilities that these extra hours he now spends collecting data would add to his tasks, but also to the entire company.
Peter ends with a small statement that choosing an intelligent automation platform is excellent, but it also requires that the company keeps data discipline and is aware of how it wants to optimize business processes to really benefit from the value of artificial intelligence. The way that Forecast is structured clears the path and suddenly makes new options available to Strømlin. It opens a room of amazing possibilities that they see beneficial now, but consider to be even more helpful to grow in the future.