'Knowing your Niche' | How to break through the crowded consultancy market’

Forecast events bring together top thinkers across the worlds of technology, services, agencies, and consulting to discuss new ways of working and how to get the best out of your team whilst driving efficiency and building a great place to work. 

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Aizan Technologies
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'Knowing Your Niche | How to break through a crowded consultancy market' 

Watch to learn some best practices when it comes to consultancies establishing and empowering their "niche" value proposition. Now we are 3 quarters of the way through 2021, it is a critical time to have a conversation of this kind. It’s been a challenging time for businesses globally, emerging from the pandemic, with all sorts of new challenges from supply chain disruptions to rising inflation on the horizon.

The panel of four esteemed experts Emily, Darin, Sheryl and Luk discussing the importance of: 

  • Building meaningful relationships 
  • Focus 
  • Hiring based on values  
  • Never getting in a price war! 

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Learn more about our speakers:


Luk Smeyers 

Founder of The Visible Authority 

Luk is Founder of The Visible Authority. This website and online program guides consultants through the journey of growing their business by helping them transform into visible authorities. Luk has been in consulting businesses for almost 20 years, in a variety of different roles. These include Europeans Chief Human Resources Officer for a global organisation, the founder of analytics consultancy iNostix, which went on to be acquired by Deloitte, a Big 4 organisation in 2016 where Luk continued to lead. He has now bundled all of his expertise, learning, research, successes and struggles into his latest endeavour The Visible Authority.


Sheryl Newman 

CEO of Appetite for Business

Sheryl is founder and CEO of Appetite for Business, a people focused Microsoft 365 consultancy. 23 years’ experience in the technology industry in end user adoption collaboration solutions, management consulting and technology change. Sheryl has helped organisations from start ups to global brands deploy and leverage collaboration technologies and now specifically Microsoft 365. The success of any tech project starts and ends with people.


Darin Brown

Project Management Specialist & Operations Lead at Aizan Technologies 

Darin is an operational efficiency expert. Clients tell him ‘what’; and he helps them with ‘how’. Currently he serves as Project Management Specialist & Operations Lead at Aizan Technologies based in Ontario, Canada. It is through his varied positions within different organisations such as communications organisations in Canada, one of Europe’s largest banks, a global toy company, and a 20 person startup that he has developed his broad expertise. His expertise lies within predicting the success and or challenges of your goals, and therefore being your trusted advisor.


Emily Popp 

Director of Operations at MGMT3D 

Emily is the Director of Operations atMGMT3D where she designs and implements business processes, systems and strategies to grow the company and ensure financial strength and operating efficiency. Before MGMT3D, Emily was a director at a media agency helping them scale their Paid Social Operation to serve large clients including Walmart. Prior, at Microsoft, she was responsible for turning dozens of siloed social media teams into one unified operation and intelligence around their customers.


Dennis Kayser 

Co-Founder & CEO of Forecast 

Dennis is CoFounder and CEO, leading the organization at Forecast. With more than 15 years of experience within software engineering, management consulting and technology for businesses such as Magento and IBM, Dennis has helped global brands world-wide deploy and leverage new technologies.