How to Focus When You’re Overwhelmed by Marketing Options


There’s a lot of noise today on the web. Any scroll through a social media platform will be enough for you to see that there’s a lot of companies trying to capture your attention online. With so many businesses thinking of new ways to reach their audience, how can you make sure your marketing stands out?

It’s easy to lose focus of deadlines and productivity goals when you already have so much on your plate. As a business owner today, you need to find innovative ways to speak to the right audience and create projects that take you steps further to your goals. This guide will address the best ways to focus when you’re feeling overwhelmed by marketing options.

Start by Setting Clear Goals

The number one reason businesses don’t see any growth is because they lack clear goals. If you don’t know where you’re going, no road will get you there. Your organization needs to know what you’re working for in order to see improvement. Employees like clear deadlines and clear initiatives, so they know what they’re working towards.

When setting goals, you need to be concrete. Goals like “more sales” or “more email list subscribers” are valid, but they are hard to measure. Set a goal to boost sales by 10% before the year ends, or something along these lines which is easy to measure. Finally, be realistic with your goal setting.

Focus on One or Two Marketing Strategies

With buzzwords like content marketing, video marketing, social media marketing, and email marketing making the rounds in this day and age, it’s no wonder so many business owners are left reeling. Start small and build your strategy as you go. Not sure where to start? Try one or two of these practical strategies below.

Content Marketing

Content marketing currently reigns supreme on the internet. By creating high-quality content like blog posts, videos, or infographics, you are establishing your company as an authority. A leading life science marketing agency argues that content marketing is the best way to build trust with your audience while you grow.

Social Media Marketing

Social media marketing and content marketing go hand in hand. When you create quality content, you can promote this content on social media on the channels that are most popular with your target audience. Note, social media marketing is not selling. You’re creating a community, not trying to force your products or services on the market.

Email Marketing

Contrary to a lot of online discussions, email marketing is not dead. As social media becomes more and more saturated, email marketing is more valuable than ever. To build your email list, invest time into making landing pages that convert, and find a way to entice your audience to sign up such as by offering a free download. Once you have a list, focus on building a relationship and selling organically.

By focusing on one or two of these strategies, you keep your marketing team from becoming overwhelmed and losing focus. It’s easier to build a single method at a time than trying all of the above and hoping for the best. You’ll quickly learn what works best for your market.

Project Management

Having the right marketing strategy is only the first step. If you can’t maintain it, then it’s as good as gone. Learning how to manage complex marketing projects takes time, focus, and the right platform. The best way to keep on top of your projects is to use a platform like Forecast which handles the organization for you so you can focus on building your reach.

Fight overwhelm by finding a plan that works for you from the start. It’s normal to feel confused by the sheer number of marketing options online today, but it’s time to cut through the noise. Your marketing doesn’t have to be massive to be effective. Actually, the more you’re able to hone in on your strategy, the more successful you will be.

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